Welcome to the Course Resource Centre, which will serve as your virtual learning environment throughout the duration of your Undergraduate Diploma in Digital Marketing. From this platform, you will be able to access essential materials and information that will support your studies.
During the course, we will upload lecture presentations to the Course Resource Centre, and we may also post important announcements in the same space. Therefore, we kindly advise you to check this page regularly to stay updated on all relevant information.
In addition to the presentations and announcements, the Course Resource Centre contains key documents, including the academy's student handbook, policies and procedures, and a privacy notice.
Furthermore, you will find brief descriptions of the learning outcomes expected from each lecture, along with the suggested reading materials. We have also provided notes on the study unit’s assessment methods for your reference.
Halfway through each module, the assignment and group presentation questions will also be made available in the Course Resource Centre.
We encourage you to familiarise yourselves with this platform and utilise it to support your learning journey.
Induction Sessions
Induction Session 05
Academy Documents
Kindly access the Students' Policies & Forms by clicking on the button below. The following documents, among others, can be found there: Student Handbook, Student Code of Conduct, Students' Privacy Notice, Deferral, Suspension, and Cancellation Policy, Assignment Extension Policy, Re-Sit Policy, Complaints Procedure Policy, Equality Policy, and Student Disciplinary Policy.
Modules
Below, you will find a link to the resource centre for each of the seven modules of the study programme. Each resource centre will be populated a few days before the first lecture of the respective module. In the resource centre you will find the Lecture Summaries & Suggested Reading as well as the presentations delivered and notes handed out, if any, of each lecture. These will be uploaded and made available once the lecture has been delivered. You will also find a link to the respective module's lecturers' bio as well as a link to download assignment questions and submission forms, as well as the presentation questions.
Schedule
| Module Name | Lecture Days | First Lecture | Last Lecture | Mode of Assessment |
|---|---|---|---|---|
| Induction | Mon, Tue, & Wed | 28 September 2026 | 30 September 2026 | Not Applicable |
| Marketing and Research | Tue & Thu | 01 October 2026 | 05 November 2026 | Self Assessment, In class group presentation, reflective notes and assignment |
| Digital Marketing Basics | Tue & Thu | 12 November 2026 | 17 December 2026 | Self Assessment, In class group presentation, reflective notes and assignment |
| Basics of Search Engine Optimisation & Content Creation in CRM | Tue & Thu | 14 January 2027 | 18 February 2027 | Self Assessment, In class group presentation, reflective notes and assignment |
| Managing Data and its Implications | Tue & Thu | 25 February 2027 | 15 April 2027 | Self Assessment, In class group presentation, reflective notes and assignment |
| Social Media Marketing and Digital Advertising | Tue & Thu | 22 April 2027 | 27 May 2027 | Self Assessment, In class group presentation, reflective notes and assignment |
| Corporate Digital Marketing | Tue & Thu | 03 June 2027 | 08 July 2027 | Self Assessment, In class group presentation, reflective notes and assignment |
| Academic Research & Writing | Tue & Sat | 10 July 2027 | 31 July 2027 |
Assignments
If you need information on how to plan, draft, and submit your assignment, follow the 21 Academy presentation on Writing and Submitting your Assignment.
We are also making the 21 Academy's Assignments Rubric available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them in allocating scoring while also allowing students to understand what is required in the assignment and how it will be graded.
Referencing Style
Throughout the study programme, all assessment submissions, including but not limited to assignments, presentations, and reflective notes, must be referenced using the Harvard referencing style. To understand this referencing method, please watch the short video by clicking the button below.
Submitting Assignments - Turnitin
The Academy will notify you via email when the assignment questions become available. Shortly after, you will receive another email from Turnitin, likely on the same day, confirming your enrolment in a "class" where you can upload your assignment(s).
Please ensure that your assignments are submitted no later than 23:59 on the assignment submission deadline, as indicated on the Assignment Submission form or in the Turnitin "class."
At 21 Academy, you have the option to submit multiple drafts before the final submission deadline. The version uploaded at the deadline will be treated as your final submission for assessment.
Assignment Preparation and Submission Instructions
All students must follow the procedure below when preparing and submitting assignments. Please read these instructions carefully to ensure that your assignment is completed, formatted and submitted correctly.
1. Write Your Assignment Using Turnitin Clarity
You must write and complete your assignment using Turnitin Clarity. All drafting and development of your assignment must take place within this platform.
For guidance, watch the following video:
Ensure that you click Submit to complete the required submission process.
2. Transfer Your Completed Assignment to Microsoft Word
Once you have finalised your assignment in Turnitin Clarity:
- Copy the complete text of your final draft.
- Paste it into a Microsoft Word document.
3. Format Your Assignment in Microsoft Word
Use Microsoft Word to only format your assignment in accordance with the official Assignment Guidelines.
Ensure that you include the following, where applicable:
- Submission form: Complete the submission form and tick the question you are answering.
- Cover page: Add the required cover page.
- Table of contents: Include a contents page where required.
- Headings and subheadings: Format these appropriately.
- Document layout: Apply the required font, font size, line spacing and margins.
- Page numbering and referencing: Ensure that these are correct and consistent.
- Refernce List on a fresh page
- Final checks: Verify that the assignment meets all the requirements specified in the Assignment Guidelines.
Refer to the official guidelines here:
Assignment Submission Guidelines
Important: Microsoft Word should be used for formatting and presentation purposes only. Do not add, remove or substantively change any assignment content after completing your work in Turnitin Clarity. If you do please make sure that these changes are also made on Turnitin Clarity and resubmit.
4. Submit Your Assignment Through Turnitin Standard As Well
Once you have completed the formatting, upload your final document to the relevant Turnitin Standard assignment submission area.
This is the formally submitted version that will be forwarded to the assessor.
File naming convention
Your file must be named using your full name followed by the question number answered.
For example: Joseph Borg Q3
Before uploading, check that your document is complete, correctly formatted and saved under the required file name.
5. Important Rules for Turnitin Standard Submissions
Please observe the following submission rules:
- Multiple drafts: You may submit multiple drafts before the final submission deadline.
- Final submission: The version uploaded at the submission deadline will be treated as your final assignment for assessment.
- 24-hour restriction: Turnitin evaluates the same assignment twice within a 24-hour period. Any additional submission made during this period will not be reviewed until the 24-hour period has elapsed. Plan your submissions accordingly.
- Similarity threshold: Your final submission must not exceed 20% similarity. Pay particular attention to the use of direct quotations and ensure that all sources are properly acknowledged.
6. Consistency Between Turnitin Clarity and Turnitin Standard
Both the version in Turnitin Clarity and the version uploaded to Turnitin Standard will be used for assessment purposes.
It is therefore essential that the assignment text in both versions is identical.
The only differences should relate to formatting and presentation, such as the submission form, cover page, table of contents, headings, page numbering and overall document layout.
Do not introduce new content, remove existing content or make substantive changes to the assignment in Microsoft Word after completing it in Turnitin Clarity. If you do, please update the version on Turnitin Clarity and resubmjit from there too.
Final Checklist
Before considering your assignment complete, ensure that you have:
- Written and completed the assignment in Turnitin Clarity.
- Clicked Submit in Turnitin Clarity.
- Copied the final assignment into Microsoft Word.
- Formatted the document in accordance with the Assignment Guidelines.
- Completed the submission form and ticked the relevant question.
- Checked the assignment's content against the version in Turnitin Clarity.
- Confirmed that the similarity score does not exceed 20%.
- Saved the file using the correct naming convention.
- Uploaded the final, formatted document to Turnitin Standard before the deadline.
Please note: Failure to follow these instructions may affect the assessment process. Students are responsible for ensuring that both versions are consistent and that the final assignment is submitted correctly and on time.
Follow this very short video to understand how to submit your assignment through Turnitin - Submitting a Paper
To understand the similarity report generated by Turnitin follow this 1 minute video - Understanding the Similarity Report
Presentations
If you need information on how to excel in preparing and delivering a presentation, follow Induction Presentations 03 and 04 above.
A Presentation Rubric is being made available for your guidance below. This is a performance-based assessment tool. Tutors will use the rubric to assist them to allocate scoring while it allows students to understand what is required in the presentation and how your presentation will be graded.
One group member only should submit the presentation on Turnitin by not later than the indicated deadline. A copy of the presentation, in .pptx format, should also be submitted to the academy by the same deadline on [email protected] so that it will be made available on the device that will be used for the presentations. The work in the presentation should also be referenced using the Harvard referencing style.
Reflective Notes
If you need information on how to write and keep your reflective notes for your involvement in the group work to prepare the presentation, please refer to Induction Presentation 03 above.
From here, you can download 21 Academy's Reflective Notes template in
In any case, the document has to be submitted to the academy through Turnitin no later than the day before the presentation is meant to be delivered in class.