Course Objectives
Upon successful completion of this programme, participants will be able to:
- demonstrate an understanding of the principles, evolution, and contemporary practices of business administration, management, and applied artificial intelligence within organisational contexts;
- critically evaluate key management methodologies and their application in modern business environments;
- distinguish between creativity and innovation, and assess their strategic importance in organisational growth and competitiveness;
- understand the functions of planning, recruitment, organisational structuring, leadership, and influence within efficient and cost-effective operational systems;
- analyse the internal and external environments in which businesses operate, including the impact of emerging digital technologies and artificial intelligence on organisational performance and decision-making;
- develop foundational competencies in business planning, problem-solving, and decision-making processes to support organisational objectives;
- apply artificial intelligence tools and technologies to enhance productivity, communication, business analysis, workflow optimisation, and operational effectiveness;
- recognise the ethical, legal, and professional considerations associated with the implementation and use of artificial intelligence in business settings;
- develop practical and transferable skills relevant to business administration, digital transformation, and AI-enabled professional practice.
Who Should Attend?
This programme is intended for:
- individuals who do not currently possess a formal qualification at a higher level; or
- individuals re-entering employment following a period of absence; or
- employees seeking a career transition or professional reorientation; or
- students wishing to obtain formal knowledge and qualifications in Business Administration and Applied Artificial Intelligence; or
- employees seeking qualifications to support their personal and professional development; or
- employees aspiring to career advancement within administrative, supervisory, or management roles; or
- individuals intending to establish or manage their own business ventures; or
- professionals seeking to develop practical competencies in the use of artificial intelligence within contemporary business environments.
Career Opportunities
Successful graduates may pursue careers in:
- Business Ownership and Entrepreneurship
- Company and Operations Management
- Human Resources Administration
- Sales and Marketing
- Business Support and Administration
- Digital Business Operations
- AI-Assisted Business Support Roles
- Customer Experience and Service Management
- Business Development
- Office and Administrative Management
Mode of Assessment
Assessment will be conducted through a combination of:
- self-assessment activities;
- group work and in-class presentations;
- reflective journals and reflective writing tasks;
- written assignments and case-study analyses;
- practical application exercises involving business and AI-related tools;
- project-based coursework; and
- a final research project.
Entry Requirements
Applicants must possess one of the following:
- a Higher Secondary School Certificate;
- A-Level qualifications;
- an equivalent MQF/EQF Level 3 qualification; or
- a minimum of three years of relevant work experience.
Applicants from countries where English is not the primary language of instruction must provide evidence of English language proficiency through one of the following:
- a minimum CEFR level B1; or
- an IELTS score of 4.0 in each component or equivalent.
