Course Objective
The aim of the course is to introduce students to the science of digital marketing and its importance for business success. Students will be exposed to the strengths of digital marketing vs traditional marketing and how digital marketeers require an understanding of brand strategy before committing time, energy and resources to any digital campaign.
Students will be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, starting from the SWOT analysis and defining a target group, then identifying digital channels, their advantages and limitations, to perceiving ways of their integration taking into consideration the available budget.
Who should attend?
Individuals interested in starting their own business.
Those seeking to improve their career in marketing.
Individuals seeking employment in this digital field
Successful students may seek a career in:
- Sales and Marketing
Mode Of Assessment
Assessment will be based on in class presentations following group work, assignments and reflective notes.
Entry Requirements
At least a matriculation certification (MQF Level 4) or A Level equivalent with more than 2 years’ work experience.
Students hailing from a non-majority English-speaking country. Either a minimum of level B2 in CEFR or IELTS level 6 in each component.
